A leading digital agency partnered with ADAMIANI to execute large-scale mobile subscription campaigns for one of their premier video on demand (VOD) clients.

The VOD brand’s popular mobile app offers the ultimate fan experience, enabling users to download full movies and shows to watch offline anytime,anywhere. With new and original content added weekly, users enjoy more choices and greater freedom than ever before.

Objectives

The agency collaborated with Adamiani to run national app install campaigns targeting highly engaged young adults in the US. By tracking and reporting key downstream behaviors, such as post- install subscriptions, Adamiani could fine-tune their targeting strategy and optimize campaign parameters to reach the VOD brand’s highest quality audiences nationwide.

Our Approach

Leveraging relevant in-app and mobile web placements, Adamiani launched targeted CPE campaigns aimed at acquiring new users with the highest likelihood of starting a subscription. By refining their creative strategy with iterations featuring popular original series, rather than the brand as a whole, audience engagement soared.

Consequently, Adamiani in-house studio produced custom video and static banner creatives to align with series virality and new premieres.

For instance, by aligning their strategy with a hit new show experiencing a surge in popularity during thesummer season, The ads achieved up to 2X more installs and 5X more subscriptions.

“Adamiani has become one of our top-performing vendors for our client, in both volume and user quality. Their personal insights reports have been invaluable in assessing overall performance across a range of the advertiser’s most critical KPIs.”

Growth Marketing Lead